Credit: The Economic Times
Via its Apple.com online store, the company is currently offering those who trade-in an iPhone X or older the option to scoop-up an iPhone XR (starting at $299), or an iPhone XS (starting at $549) — representing a maximum savings of $450 in the United States.
Late last year, in a bid to muster-up interest in its latest flagships amid reports of slumping sales, Apple sent out promotional e-mails to current iPhone owners, informing them of the iPhone XR’s arrival and further sweetening the pot with their big trade-in offers, which are clearly intended to jump-start sales.
It appears, however, that Apple may be sending out a second batch of those promotional e-mails now, as some iPhone users have reported receiving customized messages in recent days and weeks — not only providing a technical comparison between the iPhone XR and their current iPhone model, but also reminding them of its ongoing trade-in promotion [and, specifically, noting what their existing model is worth in trade-in credit.]
One of these custom messages, which was allegedly sent to an iPhone 6 Plus-owning MacRumors reader, not only advertises Apple’s current [limited-time] offer of $200 towards the cost of an iPhone XR (should they decide to trade-in their iPhone 6 Plus) — but the e-mail, conveniently, even mentions that the iPhone XR is “up to three times faster” than the iPhone 6 Plus, while highlighting other key features including its “all-screen design,” the “most durable glass ever in a smartphone,” better performance and “more storage for all your photos and apps.”
![Iphone Xr Email1](/wp-content/uploads/2019/09/20190909_5d761008b97c4.jpg)
Other examples were reportedly spotted in recent days on Twitter and Reddit. And while the theme of promoting iPhone XR for hundreds-of-dollars off with qualifying trade-in appears consistent across the board, each message also appears tailored specifically to highlight how much better the XR is, in relation to the recipient’s current iPhone.
These e-mail promotions, of course, are all but a brilliant [albeit fairly common] tactic that companies use to advertise their products and services, hoping that consumers will see the value, pull-the-trigger and bolster the firm’s bottom-line.
However, what’s so interesting about this e-mail offer, specifically, is that we seldom if ever see Apple offer deals like it, directly — let alone for hundreds of dollars off a brand-new flagship product — or with such steadfast aggressiveness.