Volvo teams up with TV’s Fearne Cotton

Volvo Car UK has announced a new partnership with Fearne Cotton, one of the UK’s best-known broadcasters and founder of the multi-faceted wellbeing brand, Happy Place.

Fearne’s Happy Place platform, embracing a podcast, books and festivals, connects thought-leaders from around the world to inspire and empower self-love and happiness.

United by a shared passion for sustainability, Volvo and Fearne have joined forces to help educate the nation about electrification. Through the partnership, they aim to inspire and empower people to make more eco-friendly choices in their everyday lives.

Fearne will drive Volvo’s new fully electric C40 Recharge crossover which features a 100% leather-free interior and carpets made from recycled PET plastic bottles.

“I’m so happy to join the Volvo family,” said Fearne. “We’re both fully committed to sustainability, so being part of its electrification journey is super exciting. As well as the planet, Volvo has always been a brand about protecting people, a really lovely complement to my passion for self-care and mental health.

“When life gets busy, it’s important that I find the time to look after myself. The new electric C40 Recharge fits so seamlessly into my life, and features like fast charging give me the time to recharge myself, so that I’m in the best frame of mind to get behind the wheel and off on my next adventure.”